Female Financial Advisor Liverpool I Chartered financial adviser

Financial adviser for women: Based in Liverpool, supporting women across England

Clear, trusted financial advice for women. Retirement and investment planning made simple.

Shortlisted for Financial Adviser of the Year by the Financial Times Diversity Awards and highly commended for Financial Adviser of the Year (North West) by Professional Adviser Women in Financial Advice Awards

My husband and I approached Shalini with the goal of consolidating our pensions and finding someone we could trust to manage them together. We also wanted to maximise our returns as a couple and grow our pension pot to potentially retire earlier. Shalini’s personalised approach is outstanding - she truly understands us and our individual and shared financial goals. It’s great that we can work on this together, knowing she’s looking after both of our interests. We fully trust her and highly recommend her to anyone seeking sound financial advice.
— Ruth-Ellen Pintilie, London
Female Financial Advisor Liverpool

Are you an independent woman? Do you dream of financial freedom? But still want to enjoy life?

As a female financial adviser in Liverpool, I help women locally and across England by creating financial plans that build wealth, achieve your dreams, and let you enjoy the present.

Because what is the point of financial freedom if you cannot enjoy life? ☕️

Getting the right financial advice in Liverpool is essential in achieving those dreams.

Shalini Kanap, female Chartered Financial Adviser in Liverpool, providing financial advice for women

I am Shalini Kanap, a Chartered Financial Planner based in Liverpool. Throughout my career, I’ve seen how women are often underserved or overlooked when it comes to financial advice. That is why I created Her Financial Planning - a service designed exclusively for women who want clear, supportive, and professional guidance.

I help women take control of their finances, whether that means understanding pensions, preparing for retirement, or making confident investment choices. My approach is simple: no jargon, no judgement, just straightforward advice that empowers you to make the right decisions for your future.

As a regulated Chartered Planner, I combine technical expertise with a personal approach, so you feel confident and supported at every step of your financial journey.

Why I focus on financial advice for women

Managing your money feels overwhelming.

A financial adviser in Liverpool who takes your stress away

Many women feel torn between enjoying today and securing tomorrow.

You may feel like you are not saving enough but still want to enjoy life.

Planning for your future can seem daunting, with confusing jargon and risks.

Or maybe you are just too busy to keep on top of making your money work harder for you.

Financial stress can prevent you from living the life you deserve.

If you are looking for expert financial advice in Liverpool, I can help guide you through it.

Female Financial Advisor Liverpool

The struggle is real: It is time to feel empowered and in control of your finances with expert financial advice in Liverpool.

I tailor everything to you: Your goals, your lifestyle, your dreams, no cookie-cutter solutions here. I will create a plan that works for you.

  • I keep it simple: Forget the confusing jargon. I will break everything down so it is easy to understand, no matter where you’re starting from.

  • I will be with you every step: Life changes, and your financial plan should, too. I am here to guide and support you as your needs evolve.

  • I am a Liverpool Financial adviser on a mission: If you had a brain injury, you would go to a neurologist. If you have a financial issue, you should choose a local financial adviser in Liverpool.

Pension Advice

Divorce Planning

Investment Advice

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

Her Financial Planning — Service Options
How we work together

Two ways forward, depending on what you need

Option one

Take Flight

Money Map

A clear picture of where you are and a plan that leaves you empowered to take action in your own time.

Clarity Call
15-minute conversation, no obligation
Money Map session
Complete financial review and your prioritised plan to implement
Trusted introduction
If needed, I will introduce you to another professional who can help with the next stage of your journey
If you want clarity and a plan to action yourself
Book a Clarity Call →
Option two

Wealth Wingwoman

Money Map + ongoing advice

Everything in Take Flight, plus someone alongside you as life evolves.

Clarity Call
15-minute conversation, no obligation
Money Map session
Your complete financial picture and plan
Strategy Meeting
Agreeing priorities together
Implementation
Pensions, investments and protections in place
Ongoing reviews
Regular check-ins as life changes
If you want someone alongside you for the long haul
Book a Clarity Call →

FAQs

Q: Does financial planning differ for women compared to men?

A: Yes, women often face different financial journeys due to various factors, such as gender pay gap and longer life expectancy. My clients also prefer to get specialist financial advice in an empathetic and educational environment.

Financial Freedom Blog